What is Responsive Web Design and Why Does My Site Need It?

Mar 1, 2015Web Design0 comments

Okay, so how old is your website?  Chances are, if it’s more than a few years old, it is not responsive.  What the heck does that mean?  Well, in short it means that your website may look great when you are looking at it on your old clunker of a desktop, but it may not look so hot from your phone or tablet.  Wikipedia defines responsive web design (RWD) as an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

Responsive Web Design

And why do you care if your site is responsive?  Well, how often do you pull out your phone or table and search for something?  Guess what?  Your clients are doing that too.  Maybe it’s only an existing client checking for your phone number, but maybe it’s that new prospective client who might be interested in doing business with you.

How much is that existing or prospective client worth to you?  Is it worth the risk of losing them if they see your site and their thought is “Ewww”?  Most often your website is your customer’s first and lasting impression of you as a business.  Your web presence is just as important as your comportment when you meet them face to face.  Sometimes it is even more important as if they don’t like your site, they may never get to the point of meeting you face to face.

So if your site is not responsive, many of your current and prospective clients may not be getting the best impression of you.  I can help you take your old site and modify to have a new, updated, responsive look and feel.  Contact me and let’s talk.

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Innov8tive Brand Management is a branding and marketing agency that is part of a mission to help 10,000 small businesses double their sales.  They provide full branding and marketing services from graphic design and web development to full strategic planning and implementation.  Innov8tive Brand Management is a Certified Partner of DigitalMarketer, THE leading voice in the Digital Marketing Industry.  They literally wrote the book.  Literally.  DigitalMarketer also sets the industry standards when it comes to digital marketing training and certifications.  With over half a million subscribers in 68 countries across the globe, DigitalMarketer is the premier online community for digital marketing professionals.

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