by monica | Sep 20, 2021 | Branding, Marketing Strategy
People buy from brands they KNOW, LIKE, and TRUST. A brand is not just the physical attributes like your logo, color palette, and packaging. A brand is what people think about it and how they perceive it. It is how the customer values it. The best brands actually... 
by monica | Sep 10, 2021 | Branding, Social Media
What are the main goals of social media marketing? To expand your brand to a wider audience, and to influence the decision-makers to make favorable decisions and award business to your company. Social media marketing can be a dynamic powerhouse that solidifies... 