Does your product well-defined in your marketplace? If not, you may need some help with your branding. And as our name implies, we kinda specialize in that! Your brand is way more than just your logo and colors. Your brand is an amalgamation of everything you, your employees, your customers, and heck, anyone that has ever heard of you thinks of your product or service. It is what they see, hear, taste, touch, smell, and think about you. Yes, that’s right. Even a smell can be part of your brand. Think of Cinnabon. Just the name alone brings to mind that rich cinnamon and butter smell. That is part of their brand.
At Innov8tive Brand Management, we can help you with all aspects of your branding: brand design, brand packaging, website design, brand voice, and brand strategy. Not quite sure what you need? Well, read on!
Brand design will include the creation of your key branding elements such as your logo, color palette, typography, and other design components. These are the elements that will be reflected on every communication with your audience, whether it is a visual communication or an audible communication (such as a jingle or catchphrase).
Brand packaging is the creation of digital, printed, or physical resources used to create a uniform image of your brand. This will normally consist of multiple branded items with the same style and ideas. This can be product packaging, or it can even be company swag and tchotchkes such as uniforms or pens with your company name on them. The benefit of consulting a branding expert is they can recommend the best brand packaging for your product, service, or company. Who wants to just give out pens like everyone else?
Web design companies are a dime a dozen. Heck, you can even create your own website with no coding or development knowledge at all. So why consult a branding expert for your website? Especially when you know you can do it cheaper? Because you get what you pay for. When you consult a branding expert for your website design, you get the creation of a digital presence that is designed with brand consistency and developed with optimal UX (user experience) design. Not to mention that it will be a website designed with optimal SEO to bring as much organic traffic to your site as possible. And not just traffic…the RIGHT traffic. Your target audience traffic.
Your brand voice is your brand’s style of communication. It is the personality your product, service, or company takes on in all of its communication with your target audience. A well-developed brand voice will identify itself to the target audience through consistency of tone and message. Remember, communication is not just the written word, it is also appearance, body language, and many other key indicators such as images. A good brand voice is consistent among all communication avenues and across all indicators.
Creating a brand strategy involves developing a long-term plan to achieve a series of goals resulting in the identification of and preference for your brand by your target audience. In other words, it is the process of making your target audience fall in love with your brand.
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