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3 Social Media Tips to Grow Your Brand

3 Social Media Tips to Grow Your Brand

What are the main goals of social media marketing? To expand your brand to a wider audience, and to influence the decision-makers to make favorable decisions and award business to your company. Social media marketing can be a dynamic powerhouse that solidifies...
3 Steps to Sustainable Predictable Business Growth

3 Steps to Sustainable Predictable Business Growth

Ever wish you had the secret ingredient to that one dish at your favorite restaurant?  You know, the dish you can never make at home, no matter how hard you try?  For many business owners, trying to have predictable and sustainable growth in their business feels a lot...
Branding is a Lot Like Dating

Branding is a Lot Like Dating

Everyone has a bad dating experience.  Remember that one time you went out with that person who couldn’t stop talking about themselves?  Or maybe they decided you didn’t “look” like someone they’d want to date?  Those dates normally...
What is the Difference Between Branding and Marketing?

What is the Difference Between Branding and Marketing?

I had a conversation with a few fellow business owners the other day.   When asked what my company was and what we did, I told them we did brand management.  One person said, “So you do logos and stuff?”  While the other said, “Oh! I thought that was...
What is Digital Brand Management

What is Digital Brand Management

What Is a Digital Presence? Digital brand management takes traditional brand management principles and applies them to customer experiences across multiple digital mediums.  Digital Presence Management (DPM), also known as Digital Brand Management, can be defined as...