by monica | Sep 20, 2021 | Branding, Marketing Strategy
People buy from brands they KNOW, LIKE, and TRUST. A brand is not just the physical attributes like your logo, color palette, and packaging. A brand is what people think about it and how they perceive it. It is how the customer values it. The best brands actually... 
by monica | Sep 10, 2021 | Branding, Social Media
What are the main goals of social media marketing? To expand your brand to a wider audience, and to influence the decision-makers to make favorable decisions and award business to your company. Social media marketing can be a dynamic powerhouse that solidifies... 
by monica | Mar 6, 2020 | Branding
Ever wish you had the secret ingredient to that one dish at your favorite restaurant? You know, the dish you can never make at home, no matter how hard you try? For many business owners, trying to have predictable and sustainable growth in their business feels a lot... 
by monica | Feb 3, 2020 | Branding
Everyone has a bad dating experience. Remember that one time you went out with that person who couldn’t stop talking about themselves? Or maybe they decided you didn’t “look” like someone they’d want to date? Those dates normally... 
by monica | Jan 10, 2020 | Branding
I had a conversation with a few fellow business owners the other day. When asked what my company was and what we did, I told them we did brand management. One person said, “So you do logos and stuff?” While the other said, “Oh! I thought that was... 
by monica | Jan 19, 2018 | Branding
What Is a Digital Presence? Digital brand management takes traditional brand management principles and applies them to customer experiences across multiple digital mediums. Digital Presence Management (DPM), also known as Digital Brand Management, can be defined as... 