Workshops
Does Your Brand Have a Personality Disorder?
People buy from brands they KNOW, LIKE, and TRUST. A brand is not just the physical attributes like your logo, color palette, and packaging. A brand is what people think about it and how they perceive it. It is how the customer values it. The best brands actually...
3 Social Media Tips to Grow Your Brand
What are the main goals of social media marketing? To expand your brand to a wider audience, and to influence the decision-makers to make favorable decisions and award business to your company. Social media marketing can be a dynamic powerhouse that solidifies...
3 Steps to Sustainable Predictable Business Growth
Ever wish you had the secret ingredient to that one dish at your favorite restaurant? You know, the dish you can never make at home, no matter how hard you try? For many business owners, trying to have predictable and sustainable growth in their business feels a lot...
Branding is a Lot Like Dating
Everyone has a bad dating experience. Remember that one time you went out with that person who couldn't stop talking about themselves? Or maybe they decided you didn't "look" like someone they'd want to date? Those dates normally don't end up in any kind of a...
What is the Difference Between Branding and Marketing?
I had a conversation with a few fellow business owners the other day. When asked what my company was and what we did, I told them we did brand management. One person said, "So you do logos and stuff?" While the other said, "Oh! I thought that was marketing." The...
What is Digital Brand Management
What Is a Digital Presence? Digital brand management takes traditional brand management principles and applies them to customer experiences across multiple digital mediums. Digital Presence Management (DPM), also known as Digital Brand Management, can be defined as...
Does My Company Need a Website?
Many small companies run on a shoestring budget. I'm a small business owner myself. I know. Every single purchase a small business owner makes has to be evaluated and measured to ensure that it is a necessary expense. Essentially not just a want, but a true need. So...
Hashtag? What’s a Hashtag???
Many of us that are of a....well....certain age may very well wonder what this thing called a hashtag is. If you never joined the Twitter or Instagram revolution, you also may wonder what a hashtag is. What's a Hashtag? Simply put, a Hashtag is the pound sign (#)...
Social Media in the Age of Now
With the immediate access customers now have to information, it's not just the Information Age, it's the Age of NOW. Give me my information and give it to me NOW! If your website takes too long to load, if your information isn't immediately available the first place...
Why Care About Encryption?
Have you ever given a thought to how much of your personal information you have placed out into the internet? How many sites have you been on that require name, email, address, phone much less more sensitive information like credit card or banking information? Have...