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Does Your Brand Have a Personality Disorder?
People buy from brands they KNOW, LIKE, and TRUST. A brand is not just the physical attributes like your logo, color palette, and packaging. A brand is what people think about it and how they perceive it. It is how the customer values it. The best brands actually...

3 Social Media Tips to Grow Your Brand
What are the main goals of social media marketing? To expand your brand to a wider audience, and to influence the decision-makers to make favorable decisions and award business to your company. Social media marketing can be a dynamic powerhouse that solidifies...

3 Steps to Sustainable Predictable Business Growth
Ever wish you had the secret ingredient to that one dish at your favorite restaurant? You know, the dish you can never make at home, no matter how hard you try? For many business owners, trying to have predictable and sustainable growth in their business feels a lot...

Branding is a Lot Like Dating
Everyone has a bad dating experience. Remember that one time you went out with that person who couldn't stop talking about themselves? Or maybe they decided you didn't "look" like someone they'd want to date? Those dates normally don't end up in any kind of a...