Dutch’s Daughter has high name recognition and a solid brand. Their website was outdated, having last been updated in 2013. They wished to have their website updated. They also wished to improve its brand recognition as a wedding venue. They did not wish to increase their social media presence, and the social media channels are currently managed by managers. The restaurant has always been very conservative with marketing efforts and has been able to rely almost solely on its reputation and word of mouth for business. They have extremely high brand loyalty among their customer base, but their customer base is aging. They need to begin attracting a younger clientele which can be organic growth out of increased wedding bookings. As they do not have any in-house technical people, they do not wish to become too involved or reliant on digital marketing too quickly. The site launched in February 2018.