With the immediate access customers now have to information, it’s not just the Information Age, it’s the Age of NOW. Give me my information and give it to me NOW! If your website takes too long to load, if your information isn’t immediately available the first place they look, well then it took too long. Social Media has played a big part in moving us into the Age of Now. Yes, all companies now have a corporate web presence, but that is no longer enough. With the advent of Big Data, companies are now pushed to ensure they have daily interactions with their customers. That’s where social media comes in. It provides the outlets you a business owner need to touch your customers on a daily basis. It allows you to keep your finger on the pulse of your customers. But trying to decide where your company should have a presence, what that presence should be, where it should be, how it should be…well, it can be enough to make your head explode. A company has to have Facebook, Google+, LinkedIn, YouTube, Twitter, Pinterest…just to name a few…just to stay competitive.
Many social media outlets provide different interfaces for individuals and companies. The professional presence is often more complex to setup and establish. But once these interfaces are set up, they can often be integrated back to your customer relations tool. This provides you, the company, with a more holistic view that can be accessed from one single location. Trying to manage your social presence doesn’t have to be hard. Schedule some time and we can chat about how to simplify your social media needs and move your company into the AGE OF NOW!
