SEO Tips and Tricks

Apr 14, 2015SEO0 comments


Search Engine Optimization in All Its Glory

Search Engine Optimization (SEO) is basically just a complex way of saying make me visible on the web!  Anyone can have a website, but the question is how to people FIND your website.  That’s where SEO comes in.  Basically search engines like Google, Bing, and Yahoo! have complex algorithms that they use to scan the web.  They take the results of these scan and the more frequently a site shows in the results, the higher it ranks when that engine returns its results.  That is a bit of an oversimplification, but in its most basic terms, that’s all it is.

This makes it sound like the more links on your page the better then, right?  No, not right.  The new algorithms that the search engines have employed recently made it difficult, if not impossible, to pull one over on them.  The quality of your content is actually more important now in these algorithms than the number of links you have.

So how can you make your site optimized?  The answer is simple, have good content, and if you have a WordPress site, implement themes and plugins that are SEO optimized.  And remember, use the SEO options that are on each page.  Create your meta tags, use descriptive text, and employ a proper use of headings.

Have questions about whether or not your site is SEO optimized?  Contact me, I can help.

Related Blogs

About Innov8tive Brand Management

Innov8tive Brand Management is a branding and marketing agency that is part of a mission to help 10,000 small businesses double their sales.  They provide full branding and marketing services from graphic design and web development to full strategic planning and implementation.  Innov8tive Brand Management is a Certified Partner of DigitalMarketer, THE leading voice in the Digital Marketing Industry.  They literally wrote the book.  Literally.  DigitalMarketer also sets the industry standards when it comes to digital marketing training and certifications.  With over half a million subscribers in 68 countries across the globe, DigitalMarketer is the premier online community for digital marketing professionals.

Innov8tive Brand Management cares about your business.  Your company deserves a brand and message that reflects your personality and appeals to your ideal clients.  We can help you with that.  If you have questions about how to reach your ideal customers, or if you aren't sure your brand is portraying the right message, reach out to us.

How the world sees you IS our business.